Finding the right B2B sales and marketing conferences to attend becomes harder each year. Marketing budgets tighten while event prices rise, and the sheer number of conferences makes choosing the most valuable ones challenging. Many companies waste thousands of dollars attending events that deliver minimal ROI, leading to missed opportunities and wasted resources.
The stakes get even higher when you consider the time investment. One wrong choice means dozens of hours lost that could have been spent on revenue-generating activities.
We learned this lesson firsthand at CloudTask.
Between 2016 and 2019, strategic conference networking helped us grow from zero to $5M in ARR. These events didn’t just provide industry insights—they created lasting relationships that still drive value for our business today. Now, we’re sharing our carefully curated list of must-attend B2B sales and marketing conferences in 2025, complete with ROI potential and networking strategies for each event.
Q1 2025: Strategic Connections That Drive Growth
Pavilion CEO Summit (January 22-23, New Orleans)
The summit brings together 150 B2B tech CEOs for focused problem-solving with peers who understand your challenges.
Industry leaders like Adam Robinson (retention.com) and Alina Vandenberghe (Chili Piper) lead sessions on four critical areas: AI-driven GTM innovations, profitable efficient growth (PEG), the 2025 fundraising landscape, and building resilient teams.
Check the official page to learn more: https://pavilion.co/ceo-summit
SaaSopen (February 6-7, India)
The private SaaS founder gathering features 20-minute keynotes packed with proven strategies and real metrics. CEOs from companies like BackBlaze ($100M ARR) and PandaDoc ($100M ARR) share battle-tested tactics they’ve never revealed before, followed by live Q&A sessions.
The venue mirrors a high-end home office environment designed for productive networking. Founders participate in 10-person roundtable workshops and witness live deal-making through SharktankForSaaS sessions.
Check the official page to request an invite: https://saasopen.com/2025/india
B2B Marketing Exchange (February 24-26, Scottsdale)
Marketing leaders gather to tackle pressing challenges, such as buyer journey evolution, AI adoption, and performance measurement. The three-day agenda combines hands-on workshops, case studies, and peer roundtables, focused on practical solutions.
Group registration offers a 30% discount, making it ideal for bringing your entire marketing department.
Check the official page for the complete agenda: https://b2bmarketing.exchange/west/
Adobe Summit (March 18–20, Las Vegas and Online)
Adobe Summit gathers leaders and innovators from global brands to explore customer experience breakthroughs. The 2025 agenda emphasizes generative AI applications and achieving personalization at scale, with practical sessions for both technical and strategic roles.
The hybrid format lets teams participate in person or online, while group pricing cuts $400 per ticket for teams of three or more. Early registration until February 13 saves an additional $100.
Check the official page for registration details: https://summit.adobe.com/
Spryng by Wynter (March 24-26, Austin)
Wynter’s specialized B2B sales and marketing conference pairs senior SaaS marketers based on roles, company size, and shared challenges. The 2025 program emphasizes peer learning through structured matching and focused discussion groups.
Marketing leaders connect directly with others who have solved similar problems, creating a practical environment for knowledge exchange and strategy development.
Check the official page for application details: https://wynter.com/spryng/lp
Q2 2025: Learning & Growth Intensifies
Forrester B2B Summit (March 31 – April 3, Phoenix & Digital)
Among major B2B sales and marketing conferences, Forrester’s flagship event stands out by uniting marketing, sales, customer, and product leaders. The 2025 program focuses on high-ROI strategies for self-service buying patterns, AI-powered decisions, and complex buying groups.
The hybrid format delivers research-backed frameworks and practical strategies through both in-person and digital sessions. Forrester analysts provide unbiased insights on creating meaningful customer experiences and adapting to new buyer demands.
Check the official page for registration options: https://www.forrester.com/event/b2b-summit-north-america/
LeadsCon (April 7-9, Las Vegas)
The largest B2B sales and marketing conference dedicated to lead generation brings together 3,000 professionals from Fortune 1000 companies. Marketing teams from 25 verticals – including fintech, healthcare, insurance, and retail – gather to share proven lead generation strategies and ROI metrics.
The three-day program’s MeetingsHub facilitates thousands of connections between lead buyers and sellers. Marketing leaders representing billions in lead spending share tested tactics for immediate implementation.
Check the official page for full event details: https://www.leadscon.com/event/leadscon-las-vegas-2025/
SaaSiest (May 6-7, Malmö)
The largest community-driven B2B SaaS event in the Nordics brings together 1,200 founders, executives, and VCs for tactical learning and meaningful connections. The program features 50+ speakers from leading B2B SaaS companies, sharing templates, documents, and practical insights through interactive sessions.
Beyond standard conference talks, attendees gain access to exclusive CEO sessions, VC matchmaking opportunities, and dedicated deal rooms. The two-day format includes targeted workshops across multiple disciplines, with over 1,000 networking opportunities and one-on-one meetings.
Check the official page for ticket information: https://saasiest2025.com/
SaaStock US (May 12-14)
Among key B2B sales and marketing conferences, SaaStock US delivers focused value for SaaS founders and teams seeking lead generation strategies and growth acceleration. The 2025 program emphasizes AI implementation, upmarket expansion, and proven scaling methods.
The structured meetings program guarantees at least 10 meaningful connections with potential customers, investors, or collaborators. Austin’s thriving tech ecosystem provides the perfect backdrop for SaaS leaders to plan their Q3 targets and connect with peers who understand their challenges.
Check the official page for ticket information: https://saastock-usa.com/
SaaStr Annual (May 13-15, San Francisco Bay Area)
SaaStr gathering unites 13,000 founders, VCs, and executives for intensive learning and networking. The 11th annual program includes the SaaStr.AI Summit, featuring 300+ speakers from leading SaaS companies sharing revenue-driving tactics.
The festival-style format combines indoor and outdoor venues with 150+ deep-dive workshops and 2,000 networking sessions. Teams gain direct access to 800+ investors while learning proven strategies for scaling with less stress.
Check the official page for registration details: https://www.saastrannual.com/buy-tickets-2025
Gartner Marketing Symposium (June 2-4, Denver)
Gartner’s flagship gathering empowers CMOs and marketing executives with data-backed strategies for high productivity and growth. The 2025 agenda focuses on maximizing ROI through innovative resource allocation, enterprise data optimization, and customer retention tactics.
The conference prioritizes meaningful peer connections, giving teams practical solutions for common challenges like budget optimization and proving marketing value.
Check the official page for detailed conference topics: https://www.gartner.com/en/conferences/na/marketing-symposium-us
Q3 2025: Growth Strategies & Innovation Insights
SaaStr Europe (September, Date TBA, London)
The largest B2B SaaS event in Europe brings together 3,000+ cloud, AI, and software leaders.
SaaStr’s European edition mirrors its flagship event’s focus on actionable content and meaningful connections. Marketing and sales teams benefit from region-specific insights and direct access to the European tech ecosystem.
Check the official page for dates and details: https://www.saastr.com/events/
HubSpot INBOUND (September 3-5, San Francisco)
HubSpot’s flagship B2B sales and marketing conference makes its West Coast debut at the Moscone Center. The 2025 program brings together marketing, sales, and service teams to share proven growth strategies in the heart of the tech industry.
The tiered pricing structure includes VIP passes with exclusive networking events and priority access to limited-capacity sessions. Teams of 10+ save 15% on general admission, which includes access to all educational content and sponsor connections.
Check the official page for early-bird rates: https://www.inbound.com/register
GTM Pavilion Summit (September 23-25, Dallas)
A focused B2B sales and marketing conference exclusively for VP-level executives and founders at AT&T Stadium. The three-day program delivers practical revenue strategies through hands-on workshops and peer-led sessions – no sales pitches, just tactical learning.
The summit stands out for its executive-only attendance policy, ensuring meaningful connections between decision-makers. Each speaker undergoes a thorough review process to guarantee actionable content for immediate implementation.
Check the official page for executive registration: https://attendgtm.com/
Q4 2025: Closing the Year with Strategic Impact
SaaStock Dublin (October 13-15, Dublin)
A premier B2B sales and marketing conference gathering top B2B SaaS leaders at the Royal Dublin Society. The 2025 program creates intimate networking opportunities through VIP dinners with industry decision-makers and focused discussion sessions.
The format combines practical workshops with evening events designed for meaningful relationship-building.
Check the official page for applications: https://saastock-europe.com/explore-dublin/
Dreamforce (October 14-16, San Francisco)
Salesforce’s premier B2B sales and marketing conference showcases breakthrough innovations in AI, CRM, and customer success. The 2025 program spotlights AgentForce and practical applications for sales teams combining human expertise with AI capabilities.
Early registration secures prime hotel locations and access to exclusive product announcements. Check the official page to join the waiting list: https://www.salesforce.com/form/dreamforce/df25-save-the-date/
Brighton SEO (October 23-24, Brighton)
The world’s largest search marketing conference offers B2B teams powerful SEO tactics. The 2025 program includes hands-on training in technical SEO, content strategy, digital PR, and advanced analytics.
Teams can choose from flexible ticket options, including specialized training bundles. Group discounts make it cost-effective to bring entire marketing departments for comprehensive skill development.
Check the official page for ticket options: https://ti.to/roughagenda/brightonseooctober2025
TechCrunch Disrupt (October 27-29, San Francisco)
The premier startup conference unites 10,000 founders, VCs, and tech leaders for three days of strategic learning and deal-making. The 2025 program offers sessions on scaling, sales acceleration, and proven growth tactics from successful founders.
Beyond typical networking, attendees gain direct access to investors and tech experts who share practical insights for faster business growth.
Check the official page to join the waitlist: https://techcrunch.com/events/tc-disrupt-2025/
6sense Breakthrough (November 11-14, Las Vegas)
One of the year’s top B2B sales and marketing conferences takes over the Fontainebleau Las Vegas. The 2025 program delivers top lead generation strategies and insights for revenue teams ready to drive growth.
The conference provides customizable justification templates to help secure team approval and attendance.
Check the official page for early registration options: https://6sense.com/breakthrough/
Ascent Conference (Date TBA, San Francisco & New York)
Leading B2B sales and marketing conference hosted in both tech hubs, focusing on AI integration and revenue growth. The program combines 8-person workshops and one-on-one sessions for targeted learning about go-to-market strategies.
The conference structure prioritizes meaningful networking through curated group discussions and strategic lunch sessions.
Check the official page for 2025 dates: https://ascentconf.com/
Final Tips to Make the Most of Your B2B Sales and Marketing Conferences
Our revenue growth at CloudTask taught us that conference success comes down to smart preparation and genuine relationship building. Here’s what works:
- Strategic Planning
- Research companies attending each event and identify your top prospects.
- Connect with key decision-makers on LinkedIn at least two weeks before the conference.
- Book important meetings early – the best time slots fill up fast.
- Creating Value First
- Start by understanding others’ challenges.
- Listen more than you talk.
- Share relevant insights from your experience.
- Make introductions that help solve problems.
- Build lasting partnerships, not just collect business cards.
- Smart Follow-up
- Draft your follow-up templates before the event begins.
- Send personalized messages within 24 hours.
- Reference specific conversation points.
- Keep the momentum going with quick, thoughtful outreach.
While digital tools help maintain connections, nothing replaces face-to-face conversations for building trust and understanding. Choose conferences aligned with your growth targets and execute these practices consistently.
[Note: Conference dates and details are subject to change. Please verify the latest information on the official event websites.]
