A white-labeled CRM (Customer Relationship Management) system is a CRM platform developed by one company (often a specialized software provider) that is rebranded by another company to make it appear as their proprietary solution. The primary idea behind a white-labeled CRM is to provide businesses with a fully functional and customizable CRM system without the need for large-scale development on their own. The external developer handles the backend complexity, while the purchasing company can focus on customizing the front end to align with their brand identity and specific business needs.