A Lead is a potential buyer who fits your Ideal Customer Profile (ICP), faces business challenges that your product or service solves, but has not yet engaged directly through a form submission, content download, or meeting request.

Leads can be categorized based on their level of engagement and intent:

• Cold Lead: A contact that matches your ICP but has not interacted with your brand. These are often sourced from databases like Apollo.io, ZoomInfo, or Amplemarket.
• Warm Lead: A potential buyer identified through website visitor tracking, ad interactions, or other passive engagements but has not yet taken a direct action.
• Marketing Qualified Lead (MQL): A lead who has engaged with marketing content, such as downloading a resource, attending a webinar, or subscribing to a newsletter.
• Sales Qualified Lead (SQL): A lead that has been vetted by sales and deemed ready for direct outreach or a sales conversation.

Why It Matters:
A structured approach to lead categorization helps businesses prioritize outreach efforts, ensuring that the right mix of marketing and sales resources are applied at each stage of the buyer journey. CloudTask helps companies generate, qualify, and convert leads by connecting them with expert sales reps, agencies, and AI-driven solutions.