GTM stands for Go-to-Market. It refers to the strategy a company uses to bring its products or services to market and reach target customers effectively. A GTM strategy covers elements like:

1. Target Audience: Identifying the specific customer segments to target.
2. Value Proposition: Defining the unique benefits and competitive advantages of the product or service.
3. Sales and Marketing Channels: Choosing the distribution and promotional methods to reach customers, such as direct sales, online marketing, or partnerships.
4. Pricing Strategy: Determining how to price the product or service for maximum competitiveness and profitability.
5. Positioning and Messaging: Developing a clear message about the product’s value and how it solves customer problems.

A well-defined GTM strategy is crucial for product launches, entering new markets, or repositioning a brand in an existing market.