In this episode of the Transform Sales Podcast: Sales Software Review Series, Eddie Bello and Javier Albaladejo talked about how B2B SaaS vendors can use WeTransact to overcome poor market entry results. WeTransact is a SAAS that simplifies and accelerates listing and selling of products on Microsoft Marketplace- enabling SAAS and Managed applications to build a new channel with new partners and reaching enterprise customers faster via co-sell.http://wetransact.io
When it comes to GTM Strategy, what alternatives were your customers most often using before buying your software?
Before adopting WeTransact, B2B SaaS vendors often struggled with manual Microsoft Marketplace integrations, relying on complex API setups, costly external consultants, or internal dev teams—diverting time from product development and driving up expenses.
What challenges were your customers running into that your software helped them overcome?
Key challenges vendors faced before using WeTransact included lengthy 3–6 month setup times, confusing technical documentation that caused delays and errors, and inefficient use of internal or external resources that pulled focus from core business priorities and hurt productivity.
What are the key features of WeTransact that help overcome the GTM Strategy challenges?
How WeTransact Overcomes Time-Consuming Setup
- Situation: SaaS companies need to quickly list products to leverage pre-committed budgets available within enterprise customers on Microsoft Azure Marketplace.
- Problem: Manual listing processes required extensive effort and several months.
- Solution: WeTransact reduces the entire onboarding process to just two hours, drastically cutting down the usual timeline, allowing vendors to rapidly gain market access.
How WeTransact Overcomes Complex Technical Documentation
- Situation: Vendors must navigate extensive, often confusing documentation from Microsoft.
- Problem: Vendors regularly experienced misinterpretations and incomplete listings.
- Solution: WeTransact provides an intuitive, guided platform with simple forms, minimal technical requirements, and clear step-by-step instructions, removing the need for deep technical integration knowledge.
How WeTransact Overcomes Inefficient Resource Allocation
- Situation: Companies need internal teams focused on product innovation rather than marketplace listing procedures.
- Problem: Allocating internal teams to handle marketplace integration reduced overall company productivity.
- Solution: WeTransact automates the entire marketplace onboarding process, requiring minimal input (marketing and tax details), freeing internal teams to concentrate on core business tasks.
What tasks, deliverables, and/or people need to be involved in setting up your software for this GTM Strategy and how long does it typically take to reach full productivity?
Setting up WeTransact is straightforward, typically taking only two hours divided into four 30-minute sessions. Companies only need to provide basic marketing collateral and tax information. Once approved as a Microsoft partner (a process facilitated by WeTransact), the tool easily integrates with Microsoft’s Partner Center.
Strategic considerations for smooth onboarding include:
Ensuring marketing materials and tax details are organized before beginning.
Integration capability between WeTransact and Microsoft’s Partner Center is seamless, supporting easy scalability.
Most companies manage onboarding internally due to the simplicity provided by WeTransact, though some may choose additional consultancy from WeTransact’s higher-tier plans for advanced go-to-market strategy support.
What KPIs should B2B SaaS vendors use to evaluate their success with your software for GTM Strategy, and what quantifiable outcomes can they expect?
B2B SaaS vendors should measure success with WeTransact through the following KPIs:
Marketplace Onboarding Time: Reduction from months to hours (typically two hours).
First Sale Timeframe: Vendors can expect quicker first sales, often within weeks post-listing due to immediate visibility to enterprises with pre-allocated budgets.
Return on Investment (ROI): Approximately 80% of companies using WeTransact recover their costs through marketplace sales within a short period.
Conclusion
WeTransact significantly simplifies the complex process of listing products on the Microsoft Marketplace, empowering B2B SaaS companies to efficiently access enterprise budgets and reduce market entry timelines. By automating and streamlining marketplace onboarding, companies can swiftly pivot their internal resources towards innovation and growth, positioning themselves effectively within the Microsoft ecosystem.
