In this episode of the Transform Sales Podcast: Sales Software Review Series, Eddie Bello, Marketplace Specialist at CloudTask, and Johannes Karjula, CEO of Trustmary, discussed how marketers and sales teams can leverage Trustmary to enhance customer engagement and build stronger brand trust.
Discover TrustMary, an Enterprise Feedback Management Software for Marketers and Business Owners. Optimize reputation management with automated review requests and surveys. Watch the Demo Now.
When it comes to personalization strategies for marketers and sales teams, what alternatives were your customers most often using before buying your software?
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Before implementing Trustmary, many marketers and sales teams relied on traditional approaches and competing solutions to manage their online reputation. These were the three most common alternatives:
- Manual review collection: Businesses would manually reach out via email, WhatsApp, or phone calls to request testimonials. This approach is time-consuming, lacks consistency, and often results in low response rates.
- Standalone survey tools: Solutions like SurveyMonkey or Google Forms were used for feedback collection. However, these tools do not integrate seamlessly with marketing and sales workflows, leading to underutilized feedback that rarely translates into actionable insights.
- Reputation management platforms: Competitors such as Birdeye or Podium focus on monitoring online reputation rather than actively leveraging testimonials to increase conversions. This often leaves businesses with a passive approach to customer feedback rather than a proactive one.
What challenges were your customers running into with those alternatives that your software helped them overcome?
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- Limited review volume: Companies struggled to gather enough testimonials to support their sales and marketing efforts. The manual outreach process was slow and inconsistent, making it difficult to build a strong review portfolio that could influence potential buyers.
- Ineffective feedback utilization: Many businesses collected feedback but failed to use it effectively. Without proper integration into marketing and sales strategies, testimonials remained isolated, reducing their potential impact on conversion rates.
- Labor intensive processes: Manually identifying happy customers, requesting reviews, and managing responses required significant time and effort. This diverted valuable resources from other business-critical activities, making reputation management a cumbersome task.
What are the key features of Trustmary that help overcome reputation management challenges?
Limited review volume
- Situation: Businesses need a consistent stream of testimonials to strengthen their marketing and sales strategies.
- Problem: Traditional review collection methods are manual, slow, and fail to generate enough customer feedback.
- Solution: Trustmary automates the review collection process by first identifying satisfied customers through surveys. These customers are then prompted to leave text or video testimonials on platforms like Google, Facebook, or YouTube. This ensures businesses maintain a continuous flow of fresh, high-quality testimonials.
Ineffective feedback utilization
- Situation: Marketers need to maximize the impact of customer feedback to improve trust and conversion rates.
- Problem: Standalone survey tools lack integration, leading to testimonials that remain underutilized.
- Solution: Trustmary allows businesses to seamlessly embed testimonials on websites, landing pages, and sales presentations. By strategically placing authentic customer feedback where it matters most, companies can increase engagement and drive higher conversion rates.
Labor intensive processes
- Situation: Businesses require a scalable solution that streamlines reputation management without overburdening their teams.
- Problem: Manual review collection is inefficient, time-consuming, and difficult to scale.
- Solution: Trustmary integrates with CRM systems to fully automate review requests. Businesses can trigger feedback requests based on customer interactions, ensuring a hands-free approach to gathering and utilizing testimonials.
What tasks, deliverables, and/or people need to be involved in setting up Trustmary for personalization strategies, and how long does it typically take to reach full productivity?
Implementing Trustmary is a straightforward process requiring minimal effort. Companies should ensure they have access to their CRM system and key customer data to facilitate a smooth setup. Trustmary’s native app connects seamlessly with existing CRM platforms, automating review requests and feedback collection. Proven triggers are recommended based on thousands of successful implementations.
The setup process typically involves two 30-minute meetings to configure integrations and automation rules. Businesses can expect to have Trustmary fully operational within two weeks. Most companies can manage the system internally, with Trustmary providing best practice guidance on optimizing triggers and workflows to maximize impact.
What KPIs should sales reps use to evaluate their success with Trustmary for personalization strategies, and what quantifiable outcomes can they expect?
- Number of reviews and responses: A steady increase in customer testimonials indicates successful implementation and engagement.
- Conversion rates: Adding testimonials to websites, landing pages, and sales materials leads to higher lead conversion and improved sales closure rates.
- Customer engagement: Increased interactions with testimonials and reviews signal stronger brand trust and customer connection.
Conclusion
Trustmary is designed for businesses looking to strengthen customer trust and engagement through authentic testimonials. By automating review collection and seamlessly integrating feedback into marketing and sales workflows, Trustmary helps companies overcome common reputation management challenges, drive higher conversion rates, and enhance overall efficiency.
