In this episode of the Transform Sales Podcast: Sales Software Review Series, Dave Menjura and Hugo Millington-Drake talked about how outbound sales teams, founders, and SDRs focused on B2B social selling and demand generation can use Trigify to automate the capture of social engagement signals to prioritize high-intent prospects and supercharge outbound campaigns.

Manual, slow, and risky social selling processes often leave outbound teams struggling with limited visibility into real-time engagement. Without access to actionable data, opportunities are missed and time is wasted. In this article, you’ll learn what alternatives were commonly used before Trigify, what challenges users faced, how Trigify addresses these challenges, what the setup involves, and the KPIs that can measure success.

When it comes to automate the capture of social engagement signals to prioritize high-intent prospects and supercharge outbound campaigns, what alternatives were your customers most often using before buying your software?

Before adopting Trigify, outbound sales teams, founders, and SDRs typically relied on these three approaches:

• Manual Scraping and Engagement Tracking: Teams manually tracked likes, comments, and shares on LinkedIn posts without a structured tool. This process was tedious, prone to errors, and did not scale well.
• Scraping Tools like PhantomBuster: Many used PhantomBuster to scrape LinkedIn engagement data. However, this required multiple steps, such as manual CSV downloads, enrichment via other APIs, and import into CRM systems, making it complex and risky.
• Hiring Virtual Assistants (VAs): Some companies hired VAs to manually monitor engagement signals and build prospect lists. Although this reduced workload for SDRs, it added overhead costs and was still inefficient.

What challenges were your customers running into that your software helped them overcome?

Outbound sales teams experienced three major challenges when using these alternatives:

1. Account Risk and Compliance Issues: Using scraping tools like PhantomBuster exposed LinkedIn accounts to suspension or bans because they required login credentials, cookie use, and automated scraping that violated LinkedIn policies.
2. Wasted SDR Time on Non-Selling Activities: SDRs spent hours per day tracking, copying, enriching, and uploading engagement data instead of spending time on actual prospecting and closing deals.
3. Limited Ability to Scale Outreach Based on Engagement: Manual processes or small VA teams couldn’t keep up with the growing volume of social signals. As a result, companies missed warm leads and potential high-intent prospects.

What are the key features of Trigify that help overcome the automate the capture of social engagement signals to prioritize high-intent prospects and supercharge outbound campaigns challenges?

How Trigify Overcomes Account Risk and Compliance Issues

Situation: Outbound teams need a safe way to monitor LinkedIn engagement without risking account bans.

Problem: Scraping tools requiring login access or browser automation often violate LinkedIn’s terms of service, risking account suspension.

Solution: Trigify simply requires the URL of a LinkedIn profile. No login, no scraping bots, and no browser automation are needed. This protects user accounts from suspension while still capturing real-time social selling automation and LinkedIn engagement tracking.

How Trigify Overcomes Wasted SDR Time on Non-Selling Activities

Situation: SDRs must focus on engaging high-intent leads, not wasting hours on data admin.

Problem: Manual tracking and enrichment of engagement data consume time that should be spent selling.

Solution: Trigify automatically syncs engagement data from LinkedIn profiles, enriches contacts with verified emails and phone numbers, and pushes the data into tools like HubSpot, Smartlead, or Clay. This frees SDRs to concentrate on outbound sales optimization and cold outreach enrichment.

How Trigify Overcomes Limited Ability to Scale Outreach Based on Engagement

Situation: Teams need to monitor multiple profiles and engagements at scale to maximize lead generation.

Problem: Manual tracking can only cover a limited number of profiles and posts, leading to missed opportunities.

Solution: Trigify monitors unlimited LinkedIn profiles, filters engagements based on frequency, location, and industry, and organizes the data in real time. This allows teams to prioritize high-intent leads and support engagement-based prospecting and trigger-based prospecting at scale.

What tasks, deliverables, and/or people need to be involved in setting up your software for this automate the capture of social engagement signals to prioritize high-intent prospects and supercharge outbound campaigns and how long does it typically take to reach full productivity?

Setting up Trigify is fast and simple. Here’s what teams need to do:

• Profile Selection: Choose LinkedIn profiles you want to monitor (your own, competitors, or thought leaders).
• URL Submission: Submit the profile URLs into Trigify.
• Filter Configuration: Define filters for geography, engagement frequency, industry, and more.
• Integration Setup: Connect to HubSpot, Smartlead, Clay, Slack, or use webhooks.

Full Setup Time:

• Around 5–10 minutes to input data and configure settings.
• Syncing historical posts and engagements can take up to 1 hour.

Personnel Needed:

• A sales operations manager or outbound team leader can handle the setup.
• No IT or developers are necessary for standard setup.

Strategic Considerations:

• It’s helpful to define your ICP (Ideal Customer Profile) and key influencers beforehand.
• Prepare CRM integrations or email outreach platforms to accelerate launch.

Implementation Management:

• Most teams implement in-house without external consultants.
• Only large-scale custom API setups may require technical support.

Cost Overview:

• Starter Plan: $99/month
• Growth Plan: $270/month
• Custom API or enterprise packages available.
• No hidden fees unless requesting custom enrichments.

What KPI’s should outbound sales teams, founders, and SDRs focused on B2B social selling and demand generation use to evaluate their success with your software for automate the capture of social engagement signals to prioritize high-intent prospects and supercharge outbound campaigns, and what quantifiable outcomes can they expect?

Key KPIs to Track:

• Engagement-to-Meeting Conversion Rate: How many engaged contacts book meetings.
• Response Time: How quickly your team responds to a new engagement signal.
• New Qualified Leads Captured: Number of high-intent leads added to CRM.
• Pipeline Velocity Increase: Speed at which leads move through the pipeline.
• Lead Enrichment Completion: Percentage of contacts enriched with verified emails and phone numbers.

Expected Outcomes:

• 54% reply rate achieved in real-world Trigify campaigns.
• 49 qualified leads from 159 outbound messages in campaigns reported by partners like HeyReach.
• 30% to 50% increase in pipeline generation within the first 90 days.

By focusing on real-time buying signals, outbound teams experience higher connection rates, better pipeline growth, and shorter sales cycles. Intent data for outbound efforts dramatically improves campaign efficiency.

Conclusion

Trigify helps outbound sales teams, founders, and SDRs move beyond manual, slow, and risky social selling processes. By automating LinkedIn engagement tracking, protecting account integrity, and scaling social selling automation, Trigify empowers teams to prioritize high-intent prospects faster and close deals more effectively.

Setup is fast, results are immediate, and Trigify’s seamless integrations make it a perfect fit for any sales-driven organization. If you’re ready to boost your outbound sales optimization and leverage real-time buying signals, explore Trigify today.

Find Trigify and other B2B social selling tools on the CloudTask Marketplace to support your growth!