What is Sendoso, and how would you describe it?

Sendoso is a leading sending platform designed to help sales, marketing, and customer success teams create memorable, personalized experiences through direct mail, gifts, and custom packages. The platform simplifies what used to be a time-consuming process—sourcing, packaging, and sending items—by offering an end-to-end solution. Whether you want to send a thoughtful gift to a key prospect, branded swag to a customer, or a custom package for an event, we handle everything from sourcing to shipping, and even track the ROI of each campaign. With our platform, teams can cut through the digital noise and connect with people in a way that’s personal and impactful.

What sets us apart is our ability to scale these efforts. Through our platform, users can easily integrate with systems like Salesforce, HubSpot, and Marketo to automate and personalize outreach at scale. You can track performance metrics like engagement rates, and even personalize the gift experience based on data, making each touchpoint more meaningful. In a world where it’s harder than ever to stand out using traditional channels like email, Sendoso offers a faster, more efficient way to build relationships and drive results.

What type of buyers does Sendoso serve best?

We serve a wide range of buyers, but we find that sales, marketing, and customer success teams in B2B companies, especially those in software and tech, are our core users. These are typically mid-market and enterprise-level organizations looking to enhance their outreach efforts and break through the noise to engage prospects, customers, and partners in a more personal way. Marketing and demand generation leaders, like VPs of Marketing or heads of Demand Gen, are often the key decision-makers who see the value in our platform for driving pipeline and increasing engagement.

While tech companies are often early adopters, we’ve seen significant growth in other industries like financial services, professional services, and real estate. Essentially, any company that relies on relationship-building as part of their business development process—whether it’s booking more meetings, driving demo show rates, or nurturing customer relationships—can benefit from using our platform. Our solution is highly adaptable, making it effective across a wide variety of industries and use cases.

What does Sendoso help them do that they couldn’t do before Sendoso existed?

Before we existed, companies struggled with the complexities of sending personalized gifts, direct mail, or branded swag to prospects and customers. The process was highly manual—teams had to source the items themselves, pack them, write personalized notes, track down addresses, and then manage the shipping logistics. This approach not only took up valuable time but also made it hard to scale and nearly impossible to track the effectiveness of these efforts. Sending something as simple as a gift or custom package often meant hours of work for just a handful of recipients.

Sendoso changes that by automating and streamlining the entire process. Our platform makes it easy for sales, marketing, and customer success teams to send personalized items to anyone, whether it’s one recipient or thousands. With just a few clicks, users can choose gifts from our extensive marketplace, personalize them, and schedule deliveries at scale. The platform also integrates with major CRM and marketing tools like Salesforce, HubSpot, and Marketo, making it seamless to incorporate sending into existing workflows. This allows companies to enhance their outreach efforts, book more meetings, drive demo show rates, and increase overall engagement.

One of the biggest advantages Sendoso offers is its ability to track and measure the success of each sending campaign. Our platform provides detailed analytics, allowing companies to see exactly how recipients engage with what they’ve sent and measure the return on investment for each campaign. Before Sendoso, tracking the impact of a direct mail or gifting strategy was nearly impossible, but now companies have real-time insights into what works and what doesn’t. This data-driven approach not only helps teams optimize their outreach but also makes it easier to build meaningful, personal connections at scale.

How should users measure success with Sendoso?

To measure success with Sendoso, it’s important to align your use of the platform with the key business outcomes you’re aiming to improve. Here are five ways to track how effectively Sendoso is helping your team:

1. Book More Meetings: Measure the increase in the number of meetings booked due to the personalized gifts and direct mail sent through Sendoso.
2. Drive Pipeline Growth: Assess how Sendoso is contributing to the expansion and acceleration of your sales pipeline by tracking the impact on qualified opportunities.
3. Increase Demo Show Rates: Track whether using Sendoso helps increase attendance and engagement for product demos or sales calls.
4. Measure ROI: Integrate Sendoso with platforms like Salesforce to get a clear view of the return on investment from your gifting and direct mail campaigns.
5. Track Engagement and Usage: Use Sendoso’s built-in analytics tools to monitor team activity, recipient engagement, and campaign performance.

In conclusion, success with Sendoso is all about linking your use of the platform to measurable outcomes that matter to your business. Whether it’s more meetings, increased pipeline, or better ROI, you can track and optimize your efforts to ensure you’re maximizing the platform’s potential.