In this episode of the Transform Sales Podcast: Sales Software Review Series, Eddie Bello and Michael Ocean talked about how a B2B Sales Team can use SellMeThisPen to automate and scale individual practice and coaching for sales teams, enhancing their pitching and negotiation skills.
In addition, they’ve explored the key facts around coaching and its ups and downs and why this Sales Coaching Software for B2B Sales Teams emerged as a modern and reliable solution for those who look to integrate remote sales softwares into their strategies. Finally, we reviewed the most interesting features around this Sales Coaching Software to consider strategies to Empower B2B Sales Teams. So, let’s dive in into this chapter:
Key takeaways:
- AI makes each interaction unique and it doesn’t get tired of training.
- SellMeThisPen offers On-call guidance to help maneuver the interaction better.
- Dashboard to check scores and opportunities in real calls and training calls.
- Reps can speak with an AI coach about their areas of opportunity and get recommendations without taking time from the managers.
- It is one of the best sales coaching software because it has a playbook and objection library to use what you have already built.
When it comes to Empower B2B Sales Team, what alternatives were your customers most often using before buying your software?
Michael gave his thoughts about the alternatives that B2B Sales Teams face daily when they try to keep on date with training. They used to increase their sales and revenue by applying traditional methods such as call recordings, role plays, and one-on-one coaching sessions to train sales representatives. Therefore, the idea with this SellMeThisPen Demo is having a customized system that understands the B2B Sales Team needs and implements the best practices to get an objective evaluation about reps performances and then give the twist needed to improve that performance.
So, SellMeThisPen Demo is a kind of pioneering and innovative sales coaching software when it comes to b2b sales training. Finally, Michael said that these traditional methods were time-consuming and often lacked scalability to the B2B Sales Team. As a solution, they’ve created a platform with some features that will increase the closed deals ratio and the role play scores and improvement over time as well.
The Manual one-on-one coaching sessions and Watching call recordings are part of the past as well as conducting in-person role plays and managing traditional one-on-ones between managers and reps. This app is here to stay!
What challenges were your customers running into with those alternatives that your software helped them overcome?
This was an interesting section because Michael explained that before SellMeThisPen, markets didn’t offer any top sales enablement tools and that opened a few gaps that companies faced everyday such as the Lack of Individual Coaching and Execution Difficulties for effective coaching in real-time.
Time constraints in providing consistent coaching leads to few training done for reps. In this sense, this SellMeThisPen Demo prioritizes modules that assure this training has consistency and feedback in a real-time environment for a B2B Sales Team. This is possible, thanks to the AI Copilot and the Role Play trainer you will find. We loved the fact that you can upload your documents and training guidelines to improve results.
Another challenge that Michael discussed is the difficulty in offering standardized, unbiased feedback. In that sense, SellMeThisPen has a feedback panel (written and spoken through an AI avatar) that will explain each step you should keep and the one you should correct.
Later, he said that there were two more common issues related to these b2b sales training topics that were the inability to scale personalized practice and coaching, and the inefficient use of time on administrative tasks like note-taking and CRM updates.
For the first one, SellMeThisPen performs as one of the best b2b sales training, because they allow you maintain a specific method that you can also export later, which is fine! The other issue is solved because it allows having integrations with your CRM and also adding modules as the notes taking and the performances key takeaways.
What are the key features of SellMeThisPen that help overcome the Empower B2B Sales Team challenges?
The key features related to b2b sales training topics are these:
- Automated Coaching: SellMeThisPen offers individual practice and coaching at scale, allowing sales reps to receive instant feedback without the need for manual oversight1.
- AI Role Play: This feature enables reps to practice various sales scenarios with AI, enhancing their skills in a controlled environment.
- Real-Time Assistance: The AI copilot provides real-time coaching during calls, reminding reps to ask appropriate questions and handle objections effectively, thus improving their performance.
The lack of a list of sales enablement tools gave the SellMeThisPen Demo team the opportunity to build an AI-powered role play for personalized practice. It is available anytime you need it and gives you the possibility to run your own best b2b sales training by a Role Play module you can set up and also a real-time AI copilot during calls for structuring conversations and handling objections. The idea is to point your highs and lows and give to each one the score needed to achieve your goal as a rep.
Another feature is the Automated note-taking, CRM updates, and email drafting. This module gives you the possibility to be updated with your cold call scripts and also to polish your deal closing methods and use this sales enablement tool to get more deals done.
In addition, the platform is intuitive and offers you customizable playbooks and scorecards to get a real-time dashboard for tracking team and individual performance and also get the best advice possible to improve your skills, according to the method implemented to Empower B2B Sales Team.
You can get individual practice and coaching at scale. This allows sales reps to receive instant feedback without the need for manual oversight.
Finally, you will find the AI-driven post-call coaching and performance analysis module which has real-time coaching during calls, reminding reps to ask appropriate questions and handle objections effectively. We can say that SellMeThisPen could become one of the top sales enablement tools we have to empower B2B Sales Team.
What tasks, deliverables, and/or people need to be involved in setting up your software for this use case and how long does it typically take to reach full productivity?
First of all, Michael said that the setup process and time to productivity for basic packages, users can customize some aspects themselves by uploading training materials or call scripts. You can set up a process where you upload your steps and establish the best practices around your business. This feature works fine for a sales productivity software that B2B sale teams need to perform the best way possible.
This sales productivity software offers more customization, including building custom models based on the client’s methodologies (Enterprise package). However,he said that there’s an option for a pilot program to build initial use cases, which is an advantage for your personal training process.
For the set up, it requires collaboration between sales managers, IT support, and training personnel to ensure proper integration and usage. You don’t have to be an expert because it is a friendly software that allows you to customize your experience and connect it to your CRM to run successful cold calls campaigns.
However, Michael said that it takes about 2 to 3 weeks to reach full productivity after implementation. This will depend on the organization’s size and readiness. Remember that you can provide your own info and explain to the system what’s going on in your company and it will assist you on how to improve those gaps.
Finally, to ensure a seamless onboarding experience for SellMeThisPen, Empower B2B Sales Team with these considerations:
Pre-Purchase Preparation
Key Processes and Assets: Before purchasing, B2B Sales Teams should have a clear understanding of their sales processes, existing training methodologies, and performance benchmarks. This preparation allows for a smoother setup and quicker implementation. You will take the advantage here!
Integration with Existing Systems
System Compatibility: SellMeThisPen integrates seamlessly with popular CRM systems like Salesforce and HubSpot. This integration ensures that sales data is automatically updated, reducing manual entry and administrative burden.
Scalability Options: SellMeThisPen is designed to scale with business growth, accommodating more B2B Sales Team and expanding features as needed. This flexibility is crucial for organizations anticipating growth or changes in their sales strategy.
Implementation Management
In-House vs. Third-Party Management: A B2B Sales Team has the option to manage implementations in-house or hire third-party consultants. The choice often depends on:
Internal Expertise: Organizations with strong internal IT and sales enablement teams may prefer in-house management.
Resource Availability: B2B Sales Teams lacking the necessary resources or expertise might opt for third-party assistance to ensure a smoother implementation process.
Cost Considerations
Typical SaaS License Costs: The typical cost for a SaaS license for SellMeThisPen can vary but generally falls within a reasonable range for mid-market to enterprise-level solutions such as the $59 and the $79 plan.
Additional Fees: B2B Sales Teams should be aware of any potential additional fees, such as costs associated with premium features, training sessions, or ongoing support services that come with the custome plan.
What KPI’s should B2B Sales Team use to evaluate their success with your software for Empower B2B Sales Team, and what quantifiable outcomes can they expect?
To have a successful experience, Michael told Eddie that there are some KPIs related to this best sales coaching software. You will find these:
- Ramp-up time: 2-3x shorter for new hires
- Time to first close: 2-3x shorter, especially for newer reps
- Increased close ratio
- Playbook adoption rates
- Role play scores and improvement over time
- Real call performance metrics (e.g., talk ratio, question asking, objection handling)
All of them will give you the chance to measure and improve your outcomes. This feature will accelerate ramp-up times and boost close rates. However, this will cultivate a culture of continuous improvement within sales teams. In fact, Michael suggested that companies can expect a 2 to 3 times reduction in ramp-up time for new sales reps during onboarding. All this thanks to the Automated Coaching and the AI Role Play feature.
In addition, this sales coaching software helps improve close ratios by enabling reps to build muscle memory and familiarity with products and buyer personas This leads to better performance in sales conversations. Remember that a coaching software is important because it helps you boost your B2B sales.
Final Thoughts
SellMeThisPen provides consistent, data-driven coaching at scale, coupled with real-time assistance during calls. That’s why we believe that this SellMeThisPen Demo is a transformative force in sales enablement.
This works for both B2B sales leaders looking to elevate their team’s performance and drive measurable results, and also to B2B teams that want to improve their performances by getting best results thanks to AI suggestions and real-time training. Discover the list of sales enablement tools we have reviewed here.