In this episode of the Transform Sales Podcast: Sales Software Review Series, Amir Reiter, CEO of CloudTask, and Michael Kole, SVP of Marketing at Everflow, talked about how financial companies can use Everflow to address poor integration and sharing of performance data.
Discover Everflow, Affiliate Management Platform to improve performance data integration. Whatch Demo Now
When it comes to personalization strategies for financial companies, what alternatives were your customers most often using before buying your software?
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Before adopting Everflow, many financial companies relied on a mix of traditional and modern approaches to manage their affiliate, influencer, and partner marketing programs. The top three most common alternatives include:
- Manual tracking with spreadsheets: Financial companies often relied on spreadsheets to monitor partner performance, commissions, and campaign metrics. While this approach offered flexibility, it was highly time-consuming and prone to human error.
- Basic affiliate networks: Many businesses used basic affiliate networks to connect with partners. While these platforms provided some level of tracking, they lacked robust analytics and integration capabilities, which limited scalability.
- In-house custom solutions: Companies with larger budgets sometimes built their own custom tools to manage partner programs. However, these solutions were expensive to develop and maintain, and they often failed to keep pace with rapidly changing industry needs.
What challenges were your customers running into with those alternatives that your software helped them overcome?
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Customers using these alternatives often faced several challenges that hindered their ability to optimize and scale their partner marketing programs. The three most significant issues were:
- Data silos: Different teams and partners worked with disconnected systems, leading to fragmented data. This made it difficult to get a holistic view of performance and delayed decision-making.
- Inaccurate tracking and attribution: Manual processes and basic tools often resulted in inaccurate tracking of partner contributions. Misattribution led to inefficiencies in commission payouts and strained relationships with partners.
- Lack of real time insights: Traditional approaches provided limited or delayed insights, preventing companies from making timely adjustments to campaigns. This lack of agility impacted ROI and hindered growth.
What are the key features of Everflow that help overcome Poor integration and sharing of performance data challenges?
Data silos
- Situation: Financial companies need a centralized platform to unify partner, campaign, and performance data in one place.
- Problem: Disconnected systems make it challenging to track performance and collaborate effectively across teams.
- Solution: Everflow’s comprehensive reporting and analytics tools consolidate data from multiple sources, providing a unified view of performance. Its API integrations ensure seamless data sharing across existing systems, eliminating silos.
Inaccurate tracking and attribution
- Situation: Accurate tracking is crucial for financial companies to fairly compensate partners and measure campaign success.
- Problem: Traditional tools struggle with multi-channel attribution and often fail to track partner contributions accurately.
- Solution: Everflow’s advanced tracking capabilities enable precise multi-channel attribution, ensuring partners are rewarded based on actual performance. Its fraud prevention tools further safeguard against invalid traffic and false attributions.
Lack of real time insights
- Situation: Financial companies need real-time insights to optimize campaigns and improve ROI.
- Problem: Delayed reporting limits the ability to identify and act on performance trends promptly.
- Solution: Everflow’s real-time dashboards provide instant visibility into campaign performance. Users can quickly identify underperforming partners or channels and make data-driven adjustments to improve outcomes.
What tasks, deliverables, and/or people need to be involved in setting up Everflow for Affiliate and Partnership Management, and how long does it typically take to reach full productivity?
Setting up Everflow for affiliate and partnership management involves strategic and technical considerations to ensure a smooth onboarding experience and rapid productivity. Before onboarding, companies should define their partner tiers, commission structures, and key performance indicators (KPIs). Having a clear strategy for partner engagement and segmentation is essential.
Collaboration between marketing, IT, and sales teams is crucial. A dedicated project manager can oversee the implementation process. Everflow integrates seamlessly with CRM, payment gateways, and analytics tools. Its scalable infrastructure supports future growth, ensuring long-term compatibility.
Implementing Everflow requires minimal effort. A couple of scripts are added, and integrations with platforms like Salesforce or HubSpot enable automated updates. Free trials and proof of concepts help teams familiarize themselves with the system before full deployment.
What KPI’s should sales reps use to evaluate their success with Trustmary for personalization strategies, and what quantifiable outcomes can they expect?
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Companies using Everflow typically see a 25-40% improvement in partner program efficiency within the first year. Enhanced tracking accuracy reduces disputes by up to 30%, while real-time insights can boost campaign ROI by 20-50%.
Everflow also supports multi-step payout structures. Affiliates earn incrementally as leads progress from free trials to qualified leads, opportunities, and ultimately paying customers. This scalable, cost-effective model aligns affiliate incentives with business success.
Conclusion
Everflow offers financial companies a powerful solution to overcome challenges like poor integration, inaccurate tracking, and lack of real-time insights. By leveraging its advanced features, businesses can unify data, improve partner relationships, and maximize ROI. With a clear implementation strategy and a focus on key performance metrics, companies can achieve measurable success and scale their affiliate and partnership programs effectively.
