When it comes to generating leads and executing outbound campaigns in B2B & B2C, what alternatives were your customers most often using before buying your software?
Arnaud explained that before BreakCold, B2B Sales Teams didn’t have easy integrations between the CRM and Social media profiles to perform better within communication with leads.
In fact, B2B Sales Teams used CRM’s such as Pipedrive and Close but these CRM software solutions for B2B are part of the “Legacy CRM’s” you find on the market. The thing is that they were created on the last decade and don’t have the social media add up for catching up with prospects and keeping them warm to convert these relationships into sales.
So, the CRM Software environment just had the CRM traditional features but if you have CRM’s as Pipedrive or Close and you are trying to run cold LinkedIn or email plays, you should try Breakcold and the idea is to nurturing and building great quality relationships with prospects.
For your consideration: BreakCold is a good fit for B2B sales teams with per month subscriptions or higher, Marketing slash advertising agencies, and also for B2B SAS Sales Teams. ConverKit and HubSpot are alternatives if you don’t have a high-ticket customer basis.
What challenges were your customers running into with those alternatives that your software helped them overcome?
Before trying this BreakCold Demo, B2B Sales Teams used these legacy CRM’s that aren’t able to enabling the team to manage the CRM from LinkedIn. In addition, B2B teams should go back and forth everywhere to follow up with their prospects daily activities, and they had to use a bunch of softwares to have everything in place.
Previously, B2B sales teams struggled with disjointed systems that lacked easy integration with social platforms, making it difficult to manage leads effectively. To achieve their goals, they focused doing email communication but never through social media. They used spreadsheets or manual tracking to manage leads as a traditional emai list builder, instead of having a email and LinkedIn all-in one platform.
With this list building solution, they don’t need to buy additional programs because they just need to set up the tool and upload a CSV list from gmail, outlook, LinkedIn, YouTube, WhatsApp, and more.
What are the key features of Breakcold that help overcome the Building lists and engaging B2B contacts challenges?
When Tony asked about the features, Arnaud told that BreakCold is ideal for agencies, startups, and consultants looking to streamline their LinkedIn prospecting efforts because it provides:
One-click lead sync: Sales Teams can have a unique platform to communicate everytime with prospects and filter them according to the objective. In fact, you can assign tasks to teammates, because it is very collaborative. You can also integrate the calling platform into the tool to keep up to date with your prospect’s activities. You won’t have a junk feed. Instead, you will get a whole structure for your campaigns. The most interesting part is that you build your lead and prospecting systems before buying a plan with the Breakcode team, thanks to the Chrome Extension they have for free.
Social selling integration: This feature provides everything B2B Sales Teams need to focus on the inbound process. It needs a CSV file (or even a manual upload) to get started. In fact, they have a training program even for customers that don’t have the paid plan (and even managed a CRM before) to teach you how to do B2B sales and subjects related, specially how to generate leads and how to close deals.
A unified inbox: This one is pretty cool because it fits well for target agencies and sales teams in general. Also, it fits well too for small mid-sized business owners and lead generation agencies to use for themselves and their customers. The training program for this b2b crm software has a short learning curve about the CRM process (compared to legacy CRM’s).
What tasks, deliverables, and/or people need to be involved in setting up your software for Building lists and engaging B2B contacts and how long does it typically take to reach full productivity?
Arnaud and Tony got together and explained few examples where you can use this B2B CRM software to improve productivity. In that sense, let’s say this:
How Breakcold Overcomes Lack of Integration
Situation: Sales teams need a unified platform to manage both email and LinkedIn communications effectively.
Problem: Traditional CRMs do not integrate social media interactions, leading to missed engagement opportunities.
Solution: Breakcold’s curated feed aggregates LinkedIn posts from prospects, enabling users to engage directly within the CRM Software. This integration allows for real-time interactions without switching platforms.
How Breakcold Overcomes Poor Integration
Situation: Sales teams need a platform that integrates email and LinkedIn for effective communication.
Problem: Traditional CRMs like Pipedrive and Close lack easy integrations with social media profiles.
Solution: BreakCold offers a curated feed for LinkedIn that aggregates posts from prospects, allowing users to engage directly within the CRM. This feature enables sales teams to stay informed about their prospects’ activities without switching platforms.
How Breakcold Overcomes Disorganized Communication
Situation: Teams require an organized system for tracking interactions with leads.
Problem: Manual methods create cluttered data that is hard to analyze and act upon.
Solution: The unified inbox feature aggregates all email and LinkedIn conversations in one place. This allows sales teams to easily track interactions, assign tasks to teammates, and collaborate effectively.
How Breakcold Overcomes Fragmented Engagement
Situation: Engaging leads consistently is crucial for building relationships.
Problem: Using multiple tools results in fragmented communication that can confuse prospects.
Solution: BreakCold allows users to integrate calling platforms directly into the tool. This feature minimizes back-and-forth communication by enabling calls from within the CRM while nurturing relationships through personalized outreach. So, if you need a CRM software for saas or a customer service crm software, you can use the BreakCold Demo to start your list building process and start optimizing your relationships with prospects.
What KPI’s should B2B Sales Teams use to evaluate their success with your software for Building lists and engaging B2B contacts, and what quantifiable outcomes can they expect?
To measure the impact of Breakcold on their sales efforts, B2B sales teams should track:
Lead Conversion Rates
With BreakCold’s enhanced engagement strategies, B2B Sales Teams can expect improved lead conversion rates. The platform’s unique features allow sales teams to manage their communications seamlessly across email and LinkedIn, ensuring that every interaction is meaningful. This integration not only helps in nurturing relationships but also increases the likelihood of converting leads into customers.
Response Rates from Outreach Campaigns
BreakCold significantly boosts response rates from outreach campaigns. Users often report a marked increase in reply rates from follow-up communications due to the platform’s unified inbox, which aggregates all email and LinkedIn conversations. This feature allows sales teams to engage with prospects at the right moment, leveraging insights from previous interactions to personalize their outreach effectively.
Time Saved on Prospecting Activities
One of the standout benefits of using Breakcold is the time saved on prospecting activities. With streamlined processes and automation features, teams can reduce the time spent on manual tasks significantly. This efficiency allows sales representatives to focus more on building relationships rather than getting bogged down in administrative work.
Final Thoughts
This journey through the BreakCold’s world was very interesting because it allowed us to get a better idea about its capabilities. In fact, it offers a game-chaning solution for different sectors such as SaaS, Insurance, Customer Service, Call Center, and more.
This B2B crm software is particularly well-suited for various sectors, including insurance CRM software, call center CRM software, and customer service CRM software. Its capabilities extend beyond traditional sales functions, making it an ideal choice for lead generation agencies and B2B SaaS sales teams looking to optimize their prospecting efforts.
Finally, BreakCold serves as an effective email list builder, enabling users to create targeted lists for outreach campaigns easily. By integrating social media profiles and allowing users to manage their CRM directly from platforms like LinkedIn, Breakcold stands out as a comprehensive solution among other CRM software solutions for B2B.
