In this episode of the Transform Sales Podcast: Sales Software Review Series, David Menjura and Ruari Baker talked about how RevOps teams can use Allegrow to solve one of the most frustrating issues in outbound sales: emails landing in spam folders. With increasing email volume and more aggressive spam filters, even well-crafted outbound emails often go unseen. Allegrow offers RevOps professionals a solution to improve sender reputation, monitor email health, and guide reps in targeting the safest contacts, ensuring more outbound messages actually reach the inbox.
When it comes to outbound sales, what alternatives were RevOps teams most often using before buying Allegrow?
Before using Allegrow, most RevOps teams relied on these common approaches:
Trusting Native Deliverability Tools: Teams assumed that the built-in tools in platforms like Salesloft, Outreach, or Apollo were sufficient to avoid spam issues.
Manual Email Hygiene: Some used third-party validation tools to manually check email addresses, but without assessing their risk for outbound messaging.
Basic DNS and SPF Configuration: IT or sales ops might configure SPF, DKIM, and DMARC records once during setup and assume that was enough.
In most cases, RevOps teams didn’t have a dedicated system for managing email deliverability as a real-time, ongoing challenge.
What challenges were RevOps teams running into that Allegrow helped them overcome?
Emails Routinely Landing in Spam: Even important emails—like follow-ups or renewal messages—were ending up in spam folders, leading to missed opportunities and revenue losses.
No Visibility into Sender Reputation: Teams couldn’t see when individual reps or domains were damaging deliverability.
Wasted Prospecting on Risky Contacts: Reps unknowingly targeted contacts or domains that were highly likely to trigger spam filters, lowering reply rates and harming sender scores.
What are the key features of Allegrow that help overcome the outbound sales challenges?
How Allegrow Overcomes Emails Routinely Landing in Spam
Situation: RevOps teams need to ensure outbound emails actually reach recipients to drive revenue.
Problem: Without consistent monitoring, companies often find out too late that their domain has been flagged or blacklisted.
Solution: Allegrow provides a real-time credit score for email deliverability. It shows domain and rep-level sender reputation scores, spam rates, and anomalies. It even provides friendly traffic from real corporate accounts to strengthen sender reputation over time.
How Allegrow Overcomes No Visibility into Sender Reputation
Situation: RevOps must oversee a growing number of outbound reps and ensure everyone follows best practices.
Problem: A single rep with a poor sequence or risky behavior can lower deliverability for the entire domain.
Solution: Allegrow benchmarks individual reps’ spam rates and domain performance. Managers can compare sequences, flag bad behaviors, and implement fixes proactively. Allegrow also monitors authentication settings like DKIM and DMARC, ensuring everything is properly configured.
How Allegrow Overcomes Wasted Prospecting on Risky Contacts
Situation: Reps build lists and send sequences without knowing which contacts are risky to email cold.
Problem: Risky contacts can trigger spam traps and lower sender scores for everyone on the domain.
Solution: Allegrow’s “Safety Net” feature analyzes each contact scheduled in tools like Salesloft or Outreach. It blocks outbound messages to risky emails and suggests better alternative contacts or channels. This protects reputation and improves targeting.
What tasks, deliverables, and/or people need to be involved in setting up Allegrow for outbound sales, and how long does it typically take to reach full productivity?
Setup Tasks: Users connect Allegrow to their email accounts using OAuth (takes seconds). Teams define thresholds and sequences inside their existing sales engagement tools.
People Involved: Primary users include SDRs/BDRs, RevOps managers, and email administrators. Sales Enablement and SalesOps typically oversee implementation.
CRM Integration: Allegrow integrates natively with Salesloft, Outreach, and others using custom fields and webhooks to automate contact handling.
Time to Productivity: Most teams reach full implementation in about one week for 25 users. Larger teams take 1–2 weeks.
What KPI’s should RevOps teams use to evaluate their success with Allegrow for outbound sales, and what quantifiable outcomes can they expect?
Key Metrics to Track:
Spam Rate: Reduction in emails flagged as spam (down to <5% for most Allegrow users).
Sender Reputation Score: Improvement across reps and domains.
Email Reply Rate: 2x to 3x increase due to fewer messages being filtered.
Contact Risk Avoidance: Thousands of high-risk emails blocked before they damage reputation.
Ramp Time: Faster onboarding and quota attainment for new reps thanks to safer, cleaner data.
Expected Outcomes:
Reduced bounce and spam block rates.
Up to 120% quota attainment among top reps after Allegrow implementation.
Higher engagement and conversion rates across outbound campaigns.
Conclusion
Allegrow gives RevOps teams the tools they need to take back control of outbound email performance. From monitoring sender reputation in real time to protecting domain health and guiding reps toward the safest contacts, Allegrow ensures that cold emails actually reach their destination—the inbox. In a world where even the best outbound strategies can be derailed by spam filters, Allegrow becomes a must-have tool for any sales team looking to scale effectively and responsibly.
If you’re tired of low reply rates and watching your campaigns get flagged, Allegrow could be your path to safer, smarter outbound sales. Start improving your email deliverability and protecting your revenue pipeline today.
