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If you want to create a sales team that stands out globally, it’s important to adopt a people-first mentality. In the Transform Sales Podcast #32 Amir spoke to Sam Balzan, CEO & Founder of PurpleSales about what makes sales teams stand out across the globe, how to create a company culture that attracts top talent, and the main challenges that B2B sales leaders face when hiring.

In case you missed it…. these are the highlights

Who are your agency’s best-fit customers (as defined by products they sell and markets they want to sell into)

PurpleSales’ ideal customers are early-stage software companies that have already received funding and are going into Series A or B funding rounds in order to expand their market share.

What are the Top 3 tips you would give Buyers to increase the probability of achieving the result they want FAST with your agency?

Before you can expect to scale “booking meetings,” you need to validate the value proposition for the audience you plan to target and establish a predictable sales process. Take the time to validate the market, develop a strong playbook, and build a reliable mechanism to support the sales process. Then bring in additional manpower to scale the process and increase the number of sales meetings.
Set measurable conversion goals and test your value proposition with target accounts over a minimum of six months. Leverage automation to test value propositions through phone calls and emails at scale, keep what works, kill what doesn’t, and adjust the value proposition until your results align to your conversion goals.