In this episode of the Transform Sales Podcast: Sales Software Review Series, Eddie Bello and Greg Landon talked about how B2B growth teams can use Leadoo to solve low website conversion rates.
When it comes to conversion rate optimization, what alternatives were your customers most often using before buying your software?
Before implementing Leadoo, B2B marketing and sales teams most commonly relied on three approaches:
Lead Identification Tools: Tools like Leadfeeder, Lead Forensics, and Dealfront were used to identify companies visiting their websites. These platforms helped recognize anonymous visitors but didn’t offer a way to engage with them directly or convert them in real time.
Chatbot Platforms: Many teams used platforms like Drift or Intercom, which provided basic chatbot functionality. These typically lived in the bottom-right corner of websites, often offering live chat support or FAQs but lacked contextual page-level interactions.
Static Conversion Forms: Traditional contact forms or demo request forms placed on landing pages were another common method. While these can be effective, they often fail to engage users actively or guide them through complex buying journeys.
What challenges were your customers running into with those alternatives that your software helped them overcome?
B2B growth teams experienced three major pain points using these traditional tools:
1. Low Engagement with Static Forms or Generic Chatbots
Many users ignore chat widgets or static forms, perceiving them as intrusive or unhelpful. Engagement is low because these tools do not adapt to the content or intent of the user on specific pages.
2. Post-Visit Outreach Instead of Real-Time Conversion
Lead identification tools inform teams after a visit has occurred. Sales teams must then hunt for contact information and re-engage visitors who may have already lost interest, causing lost opportunities and delays.
3. Lack of Personalization Across the Buyer Journey
Generic CTAs and chat flows don’t reflect where a buyer is in their journey. Without tailored experiences, potential leads aren’t nurtured effectively, especially in long or complex sales cycles.
What are the key features of Leadoo that help overcome the conversion rate optimization challenges?
How Leadoo Overcomes Low Engagement with Static Forms or Generic Chatbots
Situation: B2B teams need to capture interest without disrupting user experience.
Problem: Static CTAs and standard chatbots aren’t contextual and have low engagement rates.
Solution: Leadoo’s visual bots and in-page bots are embedded directly within website content. They create natural, conversational experiences without pop-ups. Users interact with clickable prompts that feel intuitive and offer relevant paths based on their behavior.
How Leadoo Overcomes Post-Visit Outreach Inefficiencies
Situation: Teams want to capture leads during a visit instead of following up later.
Problem: Lead identification software only provides visitor info after the fact, requiring manual research and delayed outreach.
Solution: Leadoo enables real-time engagement using AI bots and embedded experiences that prompt action during the visit. Leads can be qualified instantly, booked into calendars, or redirected to relevant content, dramatically improving conversion speed.
How Leadoo Overcomes the Lack of Personalization Across the Buyer Journey
Situation: Buyers often need tailored content depending on where they are in their decision process.
Problem: Traditional tools treat all visitors the same, failing to support multi-stakeholder, high-value B2B buying journeys.
Solution: Leadoo segments users based on page visits, behaviors, and inputs. It then dynamically adjusts prompts and content—offering calculators, demos, or specific case studies. Sales reps receive a full activity log of what users viewed and engaged with, which helps tailor follow-up conversations.
What tasks, deliverables, and/or people need to be involved in setting up your software for this job to be done and how long does it typically take to reach full productivity?
Setting up Leadoo involves a collaborative onboarding process:
Key Deliverables:
Identification of website conversion goals (demos, form fills, downloads)
Mapping user journeys
Custom design of 10+ bots (visual bots, in-page bots, and chatbots)
Personnel Involved:
An onboarding manager and account manager from Leadoo
The client’s marketing and web team
Typical Setup Timeline:
Most teams can go live with their first set of tools in under 2 weeks.
Full productivity is often reached within the first month, especially with Leadoo’s support in deploying and optimizing bots.
Cost Considerations:
Pricing is tiered by features and usage.
Implementation is included in the base package (up to ~10 bots).
Additional tools or features may incur fees based on scope.
Integration & Scalability:
Leadoo integrates with most CRMs and marketing automation platforms.
It’s built to scale with growth, supporting more bots and advanced logic over time.
What KPI’s should B2B growth teams use to evaluate their success with your software for conversion rate optimization, and what quantifiable outcomes can they expect?
The most critical KPIs include:
Website Conversion Rate: Teams can expect an average 30-50% lift in conversion rates. Some users report as high as 70% for high-intent traffic.
Lead-to-SQL Conversion: More contextual engagement and better-qualified leads often result in 20-40% improvements in sales-ready lead volume.
Sales Velocity: With behavioral data shared in real-time, sales teams can accelerate deal flow and reduce average sales cycles.
Engagement Metrics: Time on site, pages viewed, and bot engagement rates often increase as more buyers use embedded tools to self-navigate.
Conclusion
Leadoo stands out among conversational marketing platforms by embedding personalized, real-time experiences directly into your website. For B2B growth teams looking to increase conversions without driving more traffic, Leadoo delivers tangible results.
Whether you’re trying to replace ineffective static forms or gain more qualified demos from your existing traffic, Leadoo offers a user-first solution that scales. With fast onboarding, built-in support, and proven performance metrics, it’s an ideal fit for mid-market B2B companies with long buying cycles and high-value leads.
Explore Leadoo and other high-performance sales tools in the CloudTask Marketplace.
